Research shows that 80% of online buyers make their purchases from social media ads. This is why businesses, big or small, are eagerly investing in digital marketing.
As a result, digital marketing is becoming a demanding skill. If you are in search of a digital marketing training institute in Pune, we have the five best options for you.
These courses are selected based on their:
- Rating and reviews
- Curriculum
- Pricing
- Placement assistance
So let’s have a detailed look at them.
Here are top Digital Marketing training courses based in Pune:
1. GrowthAcad
- GBM Rating- 4.9/5
- Placement Assistance- Yes
- Certification- Yes
- Course Duration- 3 to 6 months
- Price- Starts from ₹25,000
The course by GrowthAcad equips you with in-demand skills across SEO, social media marketing, content creation, video marketing, e-commerce marketing, and mobile app optimization. Go beyond the basics with email marketing strategies and master Google Analytics to measure success.
This practical and cohort-based digital marketing course in Pune offers flexible online learning or in-person classes in Pune, with career support to ensure you have the latest skills required for digital marketing.
Modules covered / syllabus:
- Intro to Digital Marketing
- AI in Digital Marketing
- SEO
- Search Engine Marketing
- Social Media Marketing
- Web Analytics
- Google Tag Manager
- Google Display Network
- Video Advertising
- E-Commerce Marketing
- Mobile Marketing
- App Store Optimization
- Content Marketing & Blogging
- Online Reputation Management
- Affiliate Marketing
- Email Marketing
- Influencer Marketing
- Marketing & Sales Automation
- Growth Hacking
- AI for Marketing Fundamentals
- Data Science Fundamentals & Data Analytics Fundamentals
- WordPress
- LinkedIn Optimization
Contact GrowthAcad:
- Email: [email protected]
- Phone: +91 72765 27456
- Location: Near Deccan Pune, Maharashtra, 411004
- Website: www.growthacad.com/pune
2. IIM Skills
- GBM Rating- Not available
- Placement Assistance- No
- Certification- Yes
- Course Duration- 60+ Hours
- Price- Starts from ₹29,900 + Taxes
Get certified by a government-recognized institute and gain the expertise to launch a successful digital marketing career. This instructor-led course provides a deep dive into 40 essential digital marketing modules. The course will help you in areas like SEO, social media marketing, content creation, and more. In this course you also get the opportunity to complete a 2-month paid internship, giving you valuable hands-on experience to impress potential employers.
Modules covered / syllabus:
- Introduction: Introduction to Digital Marketing
- Web Development at WordPress
- Search Engine Optimisation (SEO)
- Search Engine Marketing (Google Ads)
- Email Marketing
- Inbound Marketing
- Social Media Marketing
- Integrated Digital Marketing Strategy
- Web Analytics (Google Analytics}
- Online Reputation Management (ORM)
- E-commerce Marketing
- Quora Marketing
- Graphic Designing
- Content Writing & Advanced Blogging
- Media Buying & Planning
- Affiliate Marketing
- Video Marketing (YouTube)
- Marketing Automation
- Digital Infographics Resume Creation
Contact IIM Skills:
- Email: [email protected]
- Phone:+91 9580 740 740
- Location: 312 3rd Floor H B Twin Tower 2, next to Starbucks Coffee, Netaji Subhash Place, Pitampura, New Delhi, 110034
- Website: www.iimskills.com/contact-us
3. PIIDM
- GBM Rating- 4.8/5
- Placement Assistance- Yes
- Certification- Yes
- Course Duration- 2 months
- Price- Starts from ₹99 to ₹ 1 lac
This beginner-friendly course by PIIDM, covers all the in-demand digital marketing skills like SEO, social media marketing, and content creation. The program comes with a placement guarantee which is especially helpful for those who want to enter the field of digital marketing.
The course also gives you hands-on experience with the latest digital marketing tools, which will also make it easier for you to find jobs afterward.
This course is taught in both online and offline mode on the weekends and weekdays, so you enroll even if you’re working full-time,
Modules covered / syllabus:
- Digital Marketing Overview
- AI & Tools in Digital Marketing
- Content Creation (Blog, Website, E-Commerce, Graphics, Videos, Reels)
- Search Engine Fundamentals & SEO (Introduction, On-Page, Off-Page, Technical, Local, Video Optimization, Keyword Research, Algorithms, Techniques, Audit, Competitor Analysis, Content Mapping, Link Building)
- Social Media Optimization & Marketing (Facebook, Instagram, LinkedIn, Automation, Calendars)
- Content Marketing & Copywriting
- Influencer Marketing
- Lead & Traffic Generation (Landing Pages)
- Paid Marketing (Facebook/Instagram, LinkedIn, Remarketing, Search Ads, Display Ads, E-Commerce, Video, Mobile Apps, Discovery, Performance Max)
- Marketing Analytics (Google Search Console, Google Analytics)
- Growth Hacking
- Online Reputation Management
- Email & WhatsApp Marketing
- Blogging & AdSense
- Affiliate Marketing & Dropshipping
Contact PIIDM:
- Phone: +91 9607355959
- Location: Shivank Building, Apte Road, 404, Fergusson College Rd, Deccan Gymkhana, Pune, 411004
- Website: www.piidm.com/contact-us
4. School Of Digital Marketing
- GBM Rating- Not enough reviews
- Placement Assistance- Yes
- Certification- Yes
- Course Duration- 2.5 months
- Price- NA
The School of Digital Marketing offers online and offline courses that cover various digital marketing topics including SEO, social media marketing, content marketing, and Google Ads. You will also learn about website creation and analytics from Google-certified instructors with industry experience. This course can help you advance your digital marketing career by providing you with the skills and knowledge you need to be successful in this in-demand field.
Modules covered / syllabus:
- Digital Marketing
- SEO & Content Marketing
- Website Structure & WordPress
- Blogging & Conversions
- Google Analytics & Search Console
- Search Marketing (YouTube, Social Tools, Paid Social, Google Ads, Search Ads)
- Social Marketing (Display Ads, Video Ads, Bidding, Lead Generation, Remarketing)
Contact SODM:
- Email: [email protected]
Phone: +91 8698606666
Location: Office No. 201, 2nd Floor, EIFFEL SQUARE, Tilak Rd, Sadashiv Peth, Pune, 411030
Website: www.schoolofdigitalmarketing.co.in
5. LIPS India
- GBM Rating- 4.8/5
- Placement Assistance- No
- Certification- No
- Course Duration- 140+ hours
- Price- NA
This course by LipsIndia covers various digital marketing topics including SEO, SEM, social media marketing, content creation, email marketing, and Google Ads. You'll also learn about influencer marketing and conversion rate optimization (CRO). The course takes a practical approach where you gain experience by working on live campaigns. The well-rounded curriculum of this course will nicely prepare you for a career in this field.
Modules covered / syllabus:
- Website Intro
- Google Ads (Fundamentals, Advanced, Growth & Performance)
- SEO (On-Page & Off-Page)
- Email & Social Media Marketing
- Video Optimization & Content Creation
- WhatsApp & Affiliate Marketing
- Google Analytics 4 & Google Tag Manager (Basics, GA4+GTM, Tracking)
- WordPress & Social Media Platforms (Facebook, Instagram, etc)
- Facebook Marketing (Fundamentals, Advanced, Growth)
- Influencer Marketing
- Ad Servers & Display Ads
- GTM Implementation
- Mobile Marketing & CRO
- Leveraging AI (ChatGPT)
- User Behavior Monitoring
Contact LipsIndia:
- Phone: +91 9529948169
- Location: Above Intuition Labs B-, Lane No D, RagVilasSociety, Pune, Maharashtra 411001
- Website: www.lipsindia.com
Digital Marketing Course Fee In Pune
The average course fee for a good Digital Marketing course in Pune can vary between INR 25,000 to INR 1,00,000. However, for any course, expensive always doesn’t mean better.
To choose the right course for you, consider factors like:
- Course Curriculum
- Course duration
- Practical learnings
- Scope of live projects
- Placement assistance
- Previous track record, etc.
This is why we have specifically highlighted those points. So consider them all before choosing a course.
Career Opportunities In Digital Marketing
A digital marketer is an umbrella term, under which you can specialize in different roles. You can be an SEO (Search Engine Optimizer), an affiliate marketer, a PPC marketer, or even a video marketer.
In the image above, you can find some of the specializations of digital marketing. For a better understanding, let us take you through each of them one by one so you can understand what they do.
1. SEO Expert
An SEO expert, also known as an SEO specialist, optimizes websites to rank higher in search engine results pages (SERPs). They do this by researching relevant keywords, creating high-quality content, building backlinks, and making sure the website is technically sound. In short, they help websites get found organically through search engines.
2. Social Media Marketer
A social media marketer uses social media platforms like Facebook, Instagram, and Twitter to promote a company’s brand, products, or services. They create engaging content, manage social media communities, run social media advertising campaigns, and track results. They’re basically the voice of the brand on social media.
3. PPC Marketer
A PPC marketer (pay-per-click) manages online advertising campaigns on platforms like Google Ads and Bing Ads. They research keywords, write ad copy, set bids, target audiences, and track the performance of the campaigns. Their goal is to generate leads and sales through paid advertising.
4. Content Marketer
A content marketer creates and distributes valuable content (written, visual, or audio) to attract and engage a specific target audience. They understand what kind of content resonates with the audience and use it to achieve marketing goals like brand awareness, lead generation, or customer education.
5. Email Marketer
An email marketer focuses on building email lists, crafting engaging email content, and running email campaigns to nurture leads, drive sales, and build customer relationships. They use email marketing platforms to segment audiences, personalize emails, track campaign performance, and ultimately convert subscribers into loyal customers.
6. Affiliate Marketer
An affiliate marketer promotes another company’s products or services and earns a commission for each sale they generate. They typically partner with brands whose products align with their audience’s interests and promote them through various channels like blog posts, social media, or even their own website.
Video Marketer
A video marketer creates and promotes video content to achieve marketing goals. They understand different video formats (e.g., explainer videos, product demos, testimonials) and how to leverage them effectively. Video marketers can work on various aspects like scriptwriting, storyboarding, video editing, and video distribution across different platforms like YouTube or social media.
Digital Marketing Jobs In Pune
There are plenty of job opportunities for digital marketers in Pune alone.
A simple search on job portals like Naukri.com can tell you that you can still get a job even if you are a complete fresher with less than a year of experience in digital marketing.
As the years of experience increase, so does the number of available jobs.
Same is with other hiring and networking platforms like LinkedIn.
So to conclude, all we can suggest is, if you have the slightest interest in digital marketing, go for it. In the next decade the marketing scene will completely shift to digital, so now is the best time to learn and master the skills.
Anikait is the Co-founder of Campus Times. An undercover nerd. Helps several businesses & startups amplify their online presence & reach. Beer, Puns & Game of Thrones aficionado.
