ILLUMINATIX, the Media and PR Cell of XIMB hosted its Annual Media Conclave Communiqué on 22nd November 2020 with the theme “BRAND STORYTELLING: FABLES WITH THE POWER TO CHANGE THE WORLD.” FIRST SPEAKER: Mr. Nilesh Mahajan – the Vice President of Reliance Jio. He enlightened the students about the story of Reliance Jio as a brand, beginning from the inception of its very idea to the consumer insights that ...
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