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India’s Biggest PR-Based Case Study Competition: PRoelio 2024

Calling all PR wizards and strategic Megaminds!
Information Systems and Media Relations Team (iSMaRT), the PR team of Symbiosis Institute
of Business Management, Pune is enthused to announce the National Finale of PRoelio 10.0,
the 10th edition of India’s biggest PR Case Competition.
In a world shaped by words and perception where one wrong step and everything turns to
ashes, PR plays a crucial role in building brands and reputations. PRoelio has established itself
as one of India’s premier platforms for showcasing Public Relations talent. Bringing together the
brightest minds from renowned institutions, this prestigious competition sets the stage for an
electrifying clash of creativity and strategy. PRoelio 10.0 has garnered the support of esteemed
sponsors like InsideIIM, Campus Times Pune, Unstop and many more who will be crucial to
making this event a success. Teams will consist of 2-3 members who will be presented with a
case study. With over 29,000 impressions and 862 registrations, the tenth edition of PRoelio
marks a decade of its legacy and will be bigger and better.
This year, PRoelio 10.0 is based on the theme “Crisis to Credibility” highlighting the pivotal role
of PR in turning challenges into opportunities. This thrilling competition will immerse participants
in the high-stakes world of crisis management by featuring intense rounds of case analysis,
strategic presentations and a mock press conference that test participants’ ability to navigate
crises, rebuild trust and establish credibility. Judged by esteemed PR professionals, PRoelio
offers a platform to master the art of communication, showcase resilience and redefine the
perception of brands under pressure.
The National Finals of PRoelio 10.0 will be held at the Symbiosis Institute of Business
Management, Pune campus at the hilltop heaven on 14th December 2024. Winners of PRoelio
10.0 will not only gain prestigious recognition for their PR expertise but will also take home
lucrative cash prizes with a prize pool of Rs. 1.25 lakhs. Beyond the rewards, the competition
offers participants a one-of-a-kind learning experience, fostering personal growth and
professional development in the dynamic field of public relations.
For more information about PRoelio 10.0 head to @prteam_sibmpune. Don’t miss the chance to
be part of this thrilling PR showdown!
About iSMaRT:
The Information Systems and Media Relations Team (iSMaRT) proudly serves as the official PR
arm of SIBM Pune, dedicated to amplifying the institute’s reputation and influence. As the ‘Voice
of SIBM Pune,’ iSMaRT fosters strong connections with diverse stakeholders, ensuring the
institute’s achievements and legacy are celebrated far and wide. With unwavering commitment
and passion, the team takes on the vital role of showcasing SIBM Pune’s excellence, upholding
its prestigious brand and steering its legacy toward greater heights.

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