The International School of Business and Media (ISB&M) is set to host its flagship event, *Marketing Genesis 2024, on **October 26. This premier gathering will bring together industry professionals, thought leaders, and marketing innovators to explore the evolving landscape of marketing in the digital age. Under the theme *”The Future of Marketing: Marketing 6.0,”* the event will focus on game-changing ideas that deliver substantial impact. As businesses adapt to rapid technological advancements and shifting consumer behaviors, Marketing 6.0 aims to highlight innovative strategies that prioritize personalization, sustainability, and data-driven insights.
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**Key Highlights of Marketing Genesis 2024:* – *Inspiring Keynotes:* Attendees can expect insightful keynote presentations from prominent figures in the marketing industry, sharing their visions on the future of marketing and the importance of adapting to new consumer dynamics. – *Interactive Panels:* Engaging panel discussions will provide a platform for experts to debate key trends such as immersive storytelling, artificial intelligence integration, and ethical marketing practices that resonate with today’s socially conscious consumers. – *Workshops and Networking:* Hands-on workshops will offer participants practical knowledge and actionable strategies that can be applied immediately. This interactive format fosters collaboration and creative problem-solving among attendees.
The event will also feature four critical sub-themes: 1. *Marketing to the New Consumer – Gen Z and Beyond:* Discover innovative approaches to connect with Gen Z and emerging consumers by understanding their values and digital habits. 2. *Sustaining the Sustainability Story:* Learn how brands can authentically communicate their commitment to sustainability, fostering deeper connections with environmentally conscious audiences. 3. *The Rise of Martech Ecosystems:* Explore the benefits of integrated marketing technology and how it can enhance customer experiences and streamline operations. 4. *Data to Discovery:* Understand the vital role of data in guiding marketing strategies and making informed decisions to achieve better results.
With participation from *20 leading corporate entities, the event promises a dynamic atmosphere for networking and learning. Delegates from various companies will join as an audience, enriching the discussions with real-world insights. **Join us at Marketing Genesis 2024* to navigate the complexities of the modern marketing environment and harness the potential of Marketing 6.0. This is an unmissable opportunity for seasoned marketers and aspiring professionals alike to gain the tools needed to thrive in today’s competitive landscape. For more information, visit [ISB&M’s website or contact the event organizing team M-Squad – The Marketing Club . @msquad_themarketingclub_isbm.
